Ari Ismanto

Led UX design for 9+ web and mobile projects, including Pejaka, JustGo (multi-role platform), Simplify, Binalogistik, Mido, CYC Uniform, YBS, Majulah Trading, and CCA. Typically managed 2-3 projects simultaneously, from research and wireframes to final handoff.

Collaborated with product managers, developers, and users to align goals, ensure feasibility, and refine experiences through iterative testing and feedback.

Worked closely with support and business teams to identify user pain points from tickets and requests, translating insights into prioritized feature updates and product improvements.

As a designer embedded across different dev teams, I regularly adapted to their workflows and scoped features realistically ensuring that solutions were both user-focused and efficient to implement.

On the Simplify project, helped drive: 40% reduction in support inquiries, thanks to improved usability and clearer user flows. 22x increase in Daily Active Users (DAU) — from 4 in 2020 to over 91 in 2024. 27x increase in Monthly Active Users (MAU) from an average of 11 in 2020 to over 300 in 2024, indicating strong product adoption. A jump in retention rate from 81% in 2022 to 96% in 2025, reflecting stronger user loyalty

Established and maintained scalable design systems in Figma to ensure visual and functional consistency across products. Standardized Ul components and optimized handoff processes, significantly improving cross-functional collaboration and reducing design-to-development workflow time by 50%.

Mentored 6 design interns across 2 cohorts, providing hands-on guidance in UI/UX design, real product collaboration, and Figma workflows. All interns advanced to intermediate-level skills and successfully secured internships at larger tech companies.

Designed for over 700 clients over a 3-year period, primarily crafting custom logo designs and brand visuals tailored to each client's business goals and identity. Also delivered 8-10 landing page designs for clients seeking a full branding-to-web presence package.

Collaborated with clients to understand their positioning and goals, translating brand values into visually compelling identities that drove stronger first impressions and recognition.

Created branding packages that led to improved engagement and client satisfaction, with several clients returning for additional design work, including web and social content extensions.

On multiple occasions, branding efforts contributed to repeat orders and client referrals, showcasing the business impact of clear, memorable, and strategic design.

Improved client engagement by 30% by delivering user-centered designs based on business objectives and direct user feedback.

Developed end-to-end design deliverables, including user flows, wireframes, interactive prototypes, and polished Ul components that aligned with brand identity and usability standards.

Created clear style guides and design documentation to ensure consistency across client teams and streamline collaboration with developers.

Worked closely with developers and business stakeholders to align design solutions with technical feasibility and project timelines, ensuring high-quality implementation of UI designs.

Reviewed and updated Project Safety Information (PSI) documents for the South Area of PT. CPI, ensuring accuracy, consistency, and alignment with Chevron's safety and compliance standards.

Communicated document changes to internal stakeholders and cross-department teams, facilitating smooth adoption and implementation across projects.

Managed document registration and version control, maintaining up-to-date records in the system to support operational transparency and audits.

Generated and submitted regular project reports, providing clear status updates and supporting compliance tracking for engineering and safety teams.