# Ari Ismanto - Product Designer
Source: https://hello.cv/ariismanto
Pekanbaru

## Links
- LinkedIn | linkedin.com/in/ariismanto

## About
Product Designer with 4+ years of experience in crafting intuitive and impactful digital solutions
across startups, agencies, and corporate environments. Skilled in UI/UX design, prototyping,
and scalable design systems. Known for delivering user-centered designs that enhance
engagement while aligning with business goals. Passionate about continuous learning,
collaboration, and designing with purpose.

## Work
### Product Designer | PT. Prima Nusa Digital (Orenda)
- Led UX design for 9+ web and mobile projects, including Pejaka, JustGo (multi-role platform), Simplify, Binalogistik, Mido, CYC Uniform, YBS, Majulah Trading, and CCA. Typically managed 2-3 projects simultaneously, from research and wireframes to final handoff.
- Collaborated with product managers, developers, and users to align goals, ensure feasibility, and refine experiences through iterative testing and feedback.
- Worked closely with support and business teams to identify user pain points from tickets and requests, translating insights into prioritized feature updates and product improvements.
- As a designer embedded across different dev teams, I regularly adapted to their workflows and scoped features realistically ensuring that solutions were both user-focused and efficient to implement.
- On the Simplify project, helped drive:
40% reduction in support inquiries, thanks to improved usability and clearer user flows.
22x increase in Daily Active Users (DAU) — from 4 in 2020 to over 91 in 2024.
27x increase in Monthly Active Users (MAU) from an average of 11 in 2020 to over
300 in 2024, indicating strong product adoption.
A jump in retention rate from 81% in 2022 to 96% in 2025, reflecting stronger user loyalty
- Established and maintained scalable design systems in Figma to ensure visual and functional consistency across products. Standardized Ul components and optimized handoff processes, significantly improving cross-functional collaboration and reducing design-to-development workflow time by 50%.
- Mentored 6 design interns across 2 cohorts, providing hands-on guidance in UI/UX design, real product collaboration, and Figma workflows. All interns advanced to intermediate-level skills and successfully secured internships at larger tech companies.
### Freelance Designer | APK Creative
- Designed for over 700 clients over a 3-year period, primarily crafting custom logo designs and brand visuals tailored to each client's business goals and identity. Also delivered 8-10 landing page designs for clients seeking a full branding-to-web presence package.
- Collaborated with clients to understand their positioning and goals, translating brand values into visually compelling identities that drove stronger first impressions and recognition.
- Created branding packages that led to improved engagement and client satisfaction, with several clients returning for additional design work, including web and social content extensions.
- On multiple occasions, branding efforts contributed to repeat orders and client referrals, showcasing the business impact of clear, memorable, and strategic design.
### Creative Designer | PT. Solusi Data Madani
- Improved client engagement by 30% by delivering user-centered designs based on business objectives and direct user feedback.
- Developed end-to-end design deliverables, including user flows, wireframes, interactive prototypes, and polished Ul components that aligned with brand identity and usability standards.
- Created clear style guides and design documentation to ensure consistency across client teams and streamline collaboration with developers.
- Worked closely with developers and business stakeholders to align design solutions with technical feasibility and project timelines, ensuring high-quality implementation of UI designs.
### Intern Technical Assistance | PT. Chevron Pacific Indonesia
- Reviewed and updated Project Safety Information (PSI) documents for the South Area of PT. CPI, ensuring accuracy, consistency, and alignment with Chevron's safety and compliance standards.
- Communicated document changes to internal stakeholders and cross-department teams, facilitating smooth adoption and implementation across projects.
- Managed document registration and version control, maintaining up-to-date records in the system to support operational transparency and audits.
- Generated and submitted regular project reports, providing clear status updates and supporting compliance tracking for engineering and safety teams.

## Education
### UNIVERSITAS ISLAM NEGERI SULTAN SYARIF KASIM RIAU | Informatics Engineering
3.51 / 4.00

## Certificates
### MINISTRY OF COMMUNICATION AND INFORMATION TECHNOLOGY OF THE REPUBLIC OF INDONESIA.
### INTERACTION DESIGN FOUNDATION
2024-01-01

## Skills
### SOFT SKILLS
- Collaboration
- Communication
- User Empathy
- Agile Workflow
### DESIGN TOOLS
- Figma
- Adobe Illustrator
- Photoshop
- Lightroom
### UX SKILLS
- Wireframing
- Prototyping
- Design Systems
- Information Architecture
- User Research
- Design Strategy
- Accessibility
- Cross-functional Collaboration
- Data-Driven Design
- Design Leadership
- Strategy

## Interests
### Certificates
- Design for a Better World with Don Norman
- How (and When) To Run A Design Sprint
- Agile Methods for UX Design
- Affordances: Designing Intuitive User Interfaces.
- UI UX Design Professional Academy

## Source
Read this profile on Hello.cv: https://hello.cv/ariismanto
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